Guarantee

After telling your prospect all the wonderful things you product can do for him and proudly
showcasing your precious testimonials, he is probably thinking, "That is good. But should I be
taking the risk to buy this product from you?" And the answer is a resounding NO.

Purchasing anything online is risky. Don't blame your prospects for being scared. There are
more idiots out there ready to rip and scam innocent people than you can count the stars in
the night. I do not know why they choose to be crooks when it is too easy to do business
legally and in a harmonious manner but I guess I will never find out.

But you can find out how you can win your prospect's trust. Show your prospect that you are
concerned and care for him. And you can easily demonstrate this buy giving a money-back
guarantee policy.

Usually, a money-back guarantee for digital product is 90 days.

Here is a real-life example of how your money-back guarantee policy may look like in your
sales letter:

Example : The Ultimate Success Manual

http://www.theultimatesuccessmanual.com/



This way, let your prospect know that you are shouldering all the risk for him. Giving a money-
back guarantee also demonstrates how confident you are in the quality of your product. If for
any reason your customer does not like your product or think it is not for him, he can promptly
ask for a refund and delete the product from his PC. Your prospect cannot lose.

And then, here is another example of what your guarantee policy can be written like:


ABC's 100% Rock-Solid, Satisfaction Guarantee

Buy Access to ABC Plan, and give my program a good try. If you don't agree that this is one of
the best decisions you have ever made, simply cancel your access within 30 days and I will
refund whatever amount you have paid in FULL.


Warning! Being in business with your prospects can be risky for you as an Internet Business
owner, too. You will eventually learn that there are also idiots among your prospects who buy
your product from your web page, and later ask for a refund (for the wrong reasons) and still
keep your product! Worst still, he copies your product to his contacts! I am afraid that nothing
much can be done about this. While you might be able to source for ways to protect your
product as much as you can, it can be really effort and time-consuming to deal with these
idiots. Your time is best spent on improving or bringing in more revenue for your business.
Fortunately, there is only a minority of such people among the prospects in general. You can
make up more in sales than the amount of refunds that they are almost negligible.