You have confirmed the problem your prospect is facing or what he wants to achieve.

You have introduced your solution, whether it comes in the form of a tangible product, digital
product, membership access, or service.

You have described the benefits to your prospect.

You have proudly show-cased your collection of testimonials that back your claim.

You also let your prospect know that if he is to buy from you, he is protected by your
guarantee. Now, what?

Now is the time to close the sale. After the good gamut told, do not give the prospect a
chance to draw back or even a second to hesitate!

So, follow up with a sub-headline that presses your prospect to buy now. The sub-headline
can go like any of the following:

· Get your copy now.

· Don't procrastinate.

· It is time to get a better life, isn't it?

· Order now!

· Are you ready?

· Test-drive XYZ program now.

· Try ABC out for 30 days, risk-free.

You can remind your prospect about your risk-free guarantee policy. But, to prevent that, you
can use guilt in the next paragraph. It is true that the fear of loss coupled by the "bragging
rites" ego can trigger your prospect to buy from you.

Name the price now, if you have not hinted or told your prospect yet up until now, and justify it.
Let your prospect know that the price you have labeled is a bargain, or even a steal.
Otherwise, you would not be able to make a sale! Your prospect might think that it is not worth
his money's spent or that he is paying too much for too little.

A simple way to justify your price is that you show the math or calculations of the value to your
products is and later reveal how much the investment is required on the part of your prospect.

For instance, you show that the total value of your products is $3,000.00, but you are charging
only $3,000 $97. This is often true for people who sell multiple products.

If you sell only one product, you can very well say that if your prospect would see you in
person for personal consultation, you would charge $100 per hour. If he would see you for 3
hours, it would cost him $300.

Thus it would make sense for your prospect to buy your $30 E-book as you can possibly
dispense more information than in even 5 hours.

Of course, $30 to you is a lot less than $100 but face it, you have only 24 billable hours in a
day, and that is assuming you give consultations around the clock.

By selling E-books, you can sell as many copies as you wish to those who want your advice,
information and wisdom thus earning you residual income without having to depend on your
limited time!

This is also where you include your Order Button or Order Form.



Tip: Make your prospect see the future with or even without your product.

For example, if you sell an E-book that teaches your prospect how he can slim down and get
fit with the easiest solutions and methods found in your electronic manual, you want to have
him picture a good future of seeing himself slimmed down and become attractive. That is the
good future.

You can also make your prospect see the BAD future. Call it reverse-psychology if you want
to, but if done correctly, it can also be responsible for converting at least 2 to 4 out of every
100 prospects who visit your web page into customers!

Using the same example, you can tell your prospect that if he does not buy from you now,
nothing will change. Your prospect will still look fat and his peers will still pick on him and
maybe worse, he will probably be single for the rest of his life, simply because he does not
even have the desire or discipline to slim down!


Post-Scripts

Post-scripts (P.S.) summarize your entire sales letter and persuade your prospect to act NOW.
Usually, prospects will scan the sales message and shoot straight to the P.S.

Below, I use the same example to demonstrate my point.

Example : The Ultimate Success Manual



The writer of this letter summarizes her sales copy using a series P.S.es. She reminds her
prospect that if he wants to change his lifestyle for the better, the solutions are found in her E
-book. She is using the "make your prospect see a good future" technique!

She also reminds her prospect about her risk-free guarantee policy and that he can keep the
bonuses even if he did ask for refund, should he find the E-book non-satisfactory or not what
he is looking for.

$97 is very cheap, because having a lousy life is more expensive to the soul!