Insert Your Headline Here

Insert Your Sub-headline (Hook) Here

From: [Insert your name here]
Date: [Today's date]

Introduce yourself. Confirm the problems/challenges your prospect is facing.

Sub-headline: Introduce your product here



Explain the benefits and features of your product.

Sub-headline: Insert your testimonials/endorsements here

Include a collection of neatly-lined up testimonials and endorsements.

Sub-headline: Bonuses (optional)

Sub-headline: Guarantee

Sub-headline: Buy now!

Persuade your prospect to buy now. Include Order Form here.





The diagram above is an overview, rough format of what your sales letter should look like.


Layout

Your main text color should be black on a white background. You can have other colors and
background images on your website, but the background behind the black text should always
be white.

This is the easiest format to read. If you would study professionally written sales letters, you will
learn that their layout is mostly white with mostly black text on them.


Fonts

Use fonts that are easy to read and relaxing for the eyes. Don't use fonts that are too small,
and don't use regular fonts that are too big, either.

Some of the easiest read fonts are:

· Arial (easiest read font on computers)
· Verdana
· Georgia
· Tahoma
· Courier New

Words that are "hot buttons" should be decorated to grab your prospect's attention by using
font characters such as bold, italic, underline, different color, different size, or highlight.

Warning! Do not use uncommon fonts. This is because not all PCs can recognize such font
you are using for your sales letter, making your prospects see something else that appears
otherwise on their computer screen thus damaging the impression and the looks of your sales
letter.


Width of Letter

Do not stretch your sales letter from one end to the other! That is a common novice mistake
most budding sales copy writers do.

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Avoid that, and space your width to have your sales letter cover 70-80% of the monitor's width.

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Color Scheme

Do not use too many colors for your sales letter. In other words, use not more than 4 to 5
colors in your sales letter. Furthermore, the color scheme must blend well with black text and
white background.


Long Letter vs. Short Letter

Now, we have come to the age-old question in writing your sales letter: is writing long sales
letter better than writing a short one - or vice-versa?

You do not have to guess. The answer is: The long sales letter.

Why?

The more you write in your sales copy, the better. There is always a debate on whether a long
sales letter works better than a short one. But the truth is that there is no debate whatsoever
on this topic as long letter will, definitely, outsell the short one anytime.

Yes, some people will say they do not like to read a long sales letter. When that happens, you
know that they are NOT going to be your customer. Also, I should think that they would not
have any patience with your product or service, either. Is this the type of customer you want?

So, write a long and exciting sales letter. Produce an exciting sales letter that keeps your
prospect to read from start to end. And if they like it, they will definitely look forward to another
product from yours truly. This same secret will make back-selling easy. Make him see a good
future he can get with the help of your product.

Think in this logic and you will be on the right track. It did very well for successful movie
directors and copywriters, so why should you be an exception?

Besides, you are writing a sales letter, not a brochure. A brochure only informs your prospect
about the features of your product. It does not sell. Your sales letter does.


Number of Pages

There should only be ONE page. No Page 2, or [continue] whatsoever. The reason is simple:
you want to get your prospect to read from top to bottom, and make his decision there and
then on the same page. No Page 2 to distract him! Check out the rationale of this below:


Any Other Links?

Besides the link to the Pay button, there should be no other links on your sales letter. This is
an important key to success for your sales letter. That means no links to About Me, F.A.Q.,
Sitemap, or even Page 2. You should not put any advertisements (banner ads, Google
Adsense and the likes) on your sales letter, either. You do not want to distract your prospects.
You want them to stay focused - and continue reading your sales letter from head to toe.

In other words, you have to explain who you are, what you do, and how you can help your
prospects to solve their problems.

These links can be exceptional, however:

· Disclaimer and Privacy pages. If your prospects need to see these pages, try either
putting them on the same page as the sales letter or open them in a new window. That way,
your prospects will not get distracted from reading your sales letter.

You can get a disclaimer page for free here.

· Your contact e-mail address. Should your prospects have any questions, this
information is essential to put into your sales letter. However, you are advised NOT to
hyperlink it as it can be a SPAM-magnet as there countless automatic spam-blasters creeping
in cyberspace! Instead, just write your e-mail address as it is. Preferably, write your e-mail
address in this format: yourname[at]emailaddress.com instead of
yourname@emailaddress.com.

· A link to signing up for your affiliate program. A big number of the prospects who visit
your sales letter will not likely buy your product. However, you can convert some of the non-
buyers to be your affiliates.

· Membership login. This option should appear only available to your members if you
are running a membership site. Generally, only members would go to this page and your
prospects would not get distracted by this link as there is nothing more to this page than a
login form.

With no other links in your sales letter, it boils down ultimately to whether your prospects buy
from you or not.